The International Builder Show is one of the largest construction conventions in the world. I have attended the show for the past 4 years. During the 3 days of the show, I talked to thousands of people from current customers of ours to new potential customers. I performed hundreds of demos per day of my own products: ConstructionOnline, Redline Planroom, and Redline Takeoff.

In this experience, I was able to visualize how clients actually used our software and came away with a mindset that helped further build a stronger product.